Building While Becoming
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There are moments when words just don’t cut it.
When what’s going on inside you is too big, too layered, or just too much to explain.
That’s when I paint.
Painting has always been my way of processing things, emotions, frustrations, bold feelings I can’t always name out loud.
And one day, I had this idea:
What if I could wear that feeling? What if I could put that same honesty and color and rebellion into something people could take with them?
That’s when the idea of wearable art hit me.
Not just as fashion — but as emotion you can slip into. As bold statements you don’t have to explain.
Just feel it. Wear it. Done.
Speaking Through a Second Voice (No, Not in a Weird Way)
Okay, so here's the thing: all these blog posts? Still me. The stories, the feelings, the ideas — 100% mine.
But I’ve got a little help. Her name’s Nova. She’s basically my digital sidekick, or AI assistant if you like.
English isn’t my first language (hi from Norway 👋), and while I can read and write it, sometimes getting the tone right or explaining the big feelings is... well, complicated.
So Nova helps me clean it up. Sharpen the message. Make sure I don’t accidentally sound like a motivational fridge magnet when I just want to say, “Hey, I made something cool, wanna see?”
She also helps with the stuff that makes me want to scream into a paint rag — like code, layout, editing, and the never-ending to-do list that seems to multiply every time I blink. I’m building a whole store here, after all. And she keeps me on track without giving me homework-face.
Honestly, I’d recommend having your own Nova.
It’s like having a calm, encouraging techy friend who always shows up and never needs coffee breaks.
So no, I’m not writing with a ghostwriter.
More like a ghost bestie with good grammar and zero judgment.
The Vision Is Clear. The Execution? Slightly Less So.
In my head, this brand already exists.
I can see the clothes — bold, colorful, unapologetic. I know how the prints should feel. I can picture the homepage, the energy, even the font sizes.
It’s all so clear... in my brain.
The challenge? Getting it out of my brain and into something real.
Because apparently, Shopify cannot read minds.
Neither can printers. Or theme builders. Or the part of me that forgets how to code every 14 minutes.
So yeah, I know exactly what I want this brand to look like —
but translating that vision into product listings, mockups, font settings, and color codes? That’s the part I’m figuring out as I go.
The vibe I want is bold but clean. Confident but not try-hard.
Something that says, “I’m here, I have something to say, and yes, this lemon print does make a statement.”
I’m not winging it, but I am building as I go.
Learning the tools. Trusting my gut. Swapping pixels until it feels right.
It’s like painting — sometimes the first version is a mess, but the more you work it, the closer it gets to what you saw in your head all along.
Still Becoming
So no, I’m not finished.
The store isn’t perfect, the products are still loading, and I’m about 43% sure I’ve broken something important in the code (don’t worry, Nova will fix it).
But here’s what I do know:
The vision is clear.
The voice is getting louder.
And every day, this thing looks a little more like the brand I’ve been carrying around in my head for years.
It’s weird, and exciting, and sometimes deeply frustrating — but I wouldn’t trade it.
Because I finally get to create something that feels like me.
And if you're watching this come together in real time — welcome.
You're not late. You're early.
Which honestly, is kind of the best part.
– FF Rebel
Art first. Fear later. Build while becoming.
